Published:
In January, Meta Platforms
METAreplaced its third-party fact-checking program with a community-based approach. At the same time, Meta developed thousands of AI personas across its popular social-media platforms. While these look like separate developments and Meta has never explicitly connected them, to me they herald something rather concerning: an emerging blueprint for how AI could be used to shape public opinion.
The perfect setup
The strategy is brilliantly simple: Replace “fact-checkers” with “community” moderation similar to what takes place on social-media platform X, formerly known as Twitter. That would appease the right-wing base, while simultaneously populating that same community with AI agents. As of mid-March, Meta’s crowdsourced “Community Notes” is live in closed beta on Facebook, Instagram and Threads, but Meta’s own Oversight Board warned in late April that the rushed rollout lacked public human-rights due diligence.
This post was originally published on Market Watch
