E.l.f. Beauty’s stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise’

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E.l.f. Beauty Inc. on Wednesday opted

not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure.

But on Thursday, shares of the cosmetics maker were on pace for their biggest percentage gain ever, as investors came around to current demand trends and markets got a break from tariff-related distress.

This post was originally published on Market Watch

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