Beer sales were already flat. Now a conservative backlash against one of the leading U.S. brands is only adding to the industry’s problems.
As slowing craft beer sales continue to drag on the market, right-wing politicians and celebrities are boycotting Bud Light. They’re in a lather because of a sponsored partnership between the beer and Dylan Mulvaney, a 26-year-old trans influencer who is big on TikTok.
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This post was originally published on Market Watch