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The Ratings Game: Here are the companies that Apple’s ad changes are hurting, and the ones that can withstand the pain – Vested Daily

The Ratings Game: Here are the companies that Apple’s ad changes are hurting, and the ones that can withstand the pain

October 27, 2021

The latest batch of internet earnings helped reveal the winners and losers from Apple Inc.’s privacy-related changes to its mobile operating system.

Since Apple AAPL first introduced new settings several months back that would give consumers the ability to opt out of third-party tracking that marketers use to help target ads, social-media companies have been bracing for the impact of these changes. Now that more iPhone users have opted out of tracking, it’s becoming increasingly clear which social-media companies are best…

This post was originally published on Market Watch