The Wall Street Journal: Walmart reaches subscription video-streaming deal with Paramount+

Walmart Inc.
WMT,
+0.29%
 has agreed to a deal with Paramount Global
PARA,
+1.41%
 to offer the entertainment company’s Paramount+ streaming service to subscribers of Walmart’s membership program, according to people familiar with the discussions.

Walmart has been exploring a subscription video-streaming deal to draw more people to Walmart+ as it seeks to challenge Amazon.com Inc.
AMZN,
-0.26%,
which has grown its own Prime membership program to around 200 million global members.

This post was originally published on Market Watch