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A wellness boom is reshaping China, from gyms and diet apps to new injectable drugs — and spending habits
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China’s urban consumer boom has long been defined by indulgence. The rise of bubble-tea chains, hotpot restaurants and snack-delivery apps symbolized a growing middle class eager to spend money on comfort and convenience. But now a new trend is reshaping the country’s spending patterns: weight loss.
From diet apps and boutique gyms to calorie-counted meal delivery and prescription injections, the health-and-fitness trend has become one of the hottest consumer stories in China. The shift reflects changing lifestyles, rising health concerns and the social pressures associated with body image in the world’s second-largest economy.
This post was originally published on Market Watch
