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Summer’s end bodes ill for the U.S. stock market. That’s because of what might be called the “Summerween” effect, which refers to the tendency of retailers to start displaying Halloween merchandise during the summer.
Summerween is already well underway this year. Michaels, the arts-and-crafts retailer,
began selling its Halloween merchandise in June. Many others began doing so in July, including Home Depot HD, Costco COST and Target TGT. And both Dunkin’ Donuts and Starbucks SBUX have announced plans to sell pumpkin-spice lattes in the heat of August.
This post was originally published on Market Watch
