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In recent years, the videogame industry has witnessed a significant shift in the relationship between major publishers and their core audience. Giants such as Ubisoft Entertainment
FR: UBI, Sony Group SONY JP: 6758 SONY, and Electronic Arts (EA) EA have become increasingly disconnected from the very players they claim to entertain. This divide stems from myriad factors, including changing gamer preferences, questionable business strategies and controversial creative decisions.
Repetitive gameplay and uninspired mechanics of tired formulas have left players fatigued and craving innovative and authentic experiences — the shift to which many major publishers are still struggling to adapt. One notable trend is the waning popularity of “live service” games — titles designed for endless play and continuous monetization. “Live service” games were once hailed as the future of gaming. However, players are increasingly turning away from games that demand constant time investment without offering meaningful progression or engagement.
This post was originally published on Market Watch
