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Wall Street’s much-hoped-for price hikes on Apple Inc.’s new iPhone 16 line did not materialize at its launch Monday, but Chief Executive Tim Cook clearly hopes to drive more volume by not raising prices.
Still, investors initially were not pleased that Apple is launching its new iPhone 16 family
at the same prices as the iPhone 15 line, including its top-of-the-line iPhone 16 Pro models. The iPhone 16 Pro will start at $999, while the iPhone 16 Pro Max starts at $1,199.
This post was originally published on Market Watch
